Founder and Partners
Ecommerce consultancy, project management services and fractional leadership provided by founder Mike Berry, supported by a network of industry professionals to suit any need.
About Mike
Mike Berry is an experienced ecommerce and marketing leader with a 20-year track record of driving growth, improving profitability, and delivering high-impact digital projects. His expertise spans direct-to-consumer, B2B, and marketplace channels, combining strategic vision with hands-on execution.
Over his career, Mike has led ecommerce transformations, platform migrations, and international expansion for well-known brands, consistently achieving measurable results in revenue growth, conversion optimisation, and customer retention. His work blends deep commercial insight with a data-driven approach to marketing, UX, and operations.
As the founder of Lumen Commerce, Mike offers businesses flexible access to senior-level ecommerce leadership — from targeted consultancy sprints to fractional ecommerce director services. His goal is to help ambitious brands unlock sustainable online growth through strategy, technology, and customer-centric innovation.
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